About LandOpt

LandOpt is a dynamic service organization that helps a select group of regionally based landscape contractors dramatically improve their business performance.

We are not consultants who swoop in to offer advice or a quick fix to company problems. We do not buy out landscaping companies, or offer franchises that follow a cookie-cutter format.

We work side-by-side with company management under a licensing agreement that provides proven business tools and processes. When contractors are Powered by LandOpt, they not only grow, they become more profitable and productive.

Our goal is to help landscape contractors create a client-focused culture that results in measurable, sustainable growth.

The LandOpt Team

Don Evans

President

Mark Borrasso

Success Coach

Mike Eisenhuth

Success Coach

Glenn Bertha

Success Coach/Recruiting Manager

Andrew Dickson

CRM Product Manager

Blaine Perdue

Senior Product Manager

Lisa Perdue

Mgr, Professional Development

Alison Blobner

Director, Marketing & Sales

Cassidy Huff

Marketing Associate

Kristen Martin

Executive Office Manager

Don Evans
President




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Don Evans brings a diverse range of experience, leading teams to sustainable growth in manufacturing and service industries. While he began his business life as a corporate lawyer, Don has spent the majority of his career in customer-facing and solutions-focused roles. As President of LandOpt, Don is responsible for overseeing day-to-day operations and providing leadership by establishing and implementing long-range goals, strategies, plans and policies.

Don began his career in the green industry at the age of 4, growing up on a 225-acre family farm in Virginia.  He holds a bachelor's degree in International Affairs/Economics from George Washington University and a Juris Doctorate from the University of Virginia.

Cassidy Huff
Marketing Associate




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In the role as Marketing Associate, Cassidy is committed to building valuable relationships and the positive engagement of the LandOpt Network. She is responsible for forecasting marketing and sales trends, creating and implementing effective marketing strategies and assessing customer satisfaction. While supporting day-to-day marketing operations, she aids management in reporting on data driven customer insights to provide clear and consistent content through all mediums.

Cassidy earned a bachelor’s degree in Business and Administration from the University of Pittsburgh. Her experience in social media marketing, project management and sales qualifies her to be successful in this position. Moreover, her extensive background in customer service enables her to be an effective liaison to clients.

Mark Borrasso
Success Coach




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As a Success Coach, Mark works closely with the Success Coaching team to deliver products and services to the LandOpt Network of Contractors. This includes providing the coaching, training and mentoring support necessary to guide each contractor from the initial kick-off phase through the transformation process. This includes, but is not limited to, weekly PAR calls, monthly site visits and role-specific training in the Pittsburgh training center.

With a background in Sales and Customer Service, Mark is certainly well-suited to his new LandOpt role. He most recently served as the Customer for Life Director for VertMarkets, Inc. where we he was charged with managing a team of sales executives. Prior to being promoted to a sales role within that organization, he held an Account Executive position where he focused on building and maintaining customer relationships. A Pittsburgh-area native, Mark holds a BS in Business Administration from Slippery Rock University.

Mike Eisenhuth
Success Coach




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As a Success Coach, Mike works closely with the Success Coaching team to deliver products and services to the LandOpt Network of Contractors. This includes providing the coaching, training and mentoring support necessary to guide each contractor from the initial kick-off phase through the transformation process. This includes, but is not limited to, weekly PAR calls, monthly site visits and role-specific training in the Pittsburgh training center

Well-suited for this role because of his background in sales, Mike has previously served as an Enterprise Rent-A-Car branch manager and a retail sales representative for a Pittsburgh-area sales and marketing firm in the food industry. He holds a Bachelor of Arts in communications studies from West Virginia University in Morgantown, WV.

Andrew Dickson
CRM Product Manager




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In this role, Andrew manages the new product development and existing product enhancement processes, maintaining a focus on enhancing the current product mix as it relates to each of our four pillars: Sales & Marketing, Operations, Human Resources, and Business Systems. His responsibilities extend to maintaining LandOpt’s Confidential Operating Manuals (COMs), the Licensee Center, and all internal LandOpt training materials for existing and newly developed classes and educational resources as they relate to new and enhanced products.

As a previous landscape business owner, Andrew is well-versed in business management, understanding both the daily challenges a company can face and the importance of systems, processes and tools in improving productivity and profitability. Prior to his landscape industry experience, he spent several years in the marketing and advertising agency world where he had significant project management responsibility that involved both strategic planning and the development of print, digital and online deliverables. He holds a Master of Landscape Architecture from Chatham University in Pittsburgh, as well as a BA in Economics Management from Ohio Wesleyan University in Delaware, Ohio.

Glenn Bertha
Success Coach/Recruiting Manager




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As a Success Coach, Glenn works closely with the Success Coaching team to deliver products and services to the LandOpt Network of Contractors through coaching, training and mentoring support. Glenn is responsible for guiding contractors from the initial kick-off phase through the transformation process which includes, but is not limited to, weekly PAR calls, monthly site visits and role-specific training in the Pittsburgh training center.

As a Recruitment Manager, Glenn works closely with the LandOpt network contractors as requested to manage sourcing, interviewing and the employment process. In this role, he designs, creates, and directs hiring initiatives as clients seek new talent for their organization.

Glenn’s career background in sales, leadership and operations management leaves him well-suited for this role, as does his previous experience in a franchise business environment.

Blaine Perdue
Senior Product Manager




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As Senior Product Manager, Blaine is responsible for managing and coordinating product development and process improvement projects. Blaine works to increase the usability of existing products and develop new products for the company by working with other departments to establish design, technology, process, product development, and vendor strategies. Blaine supports the goal of establishing that people, both in the organization and clients, are critical components in accomplishing LandOpt's corporate and licensee goals.

Blaine received his bachelor's degree from Millersville University of Pennsylvania and earned his master's degree from Purdue University. Throughout his career, Blaine has focused on understanding how technology can be utilized to motivate, measure, teach, and drive change. He enjoys communicating complex technical information to multiple audiences of varying technical understanding. Blaine is a certified ScrumMaster who has helped lead development teams from waterfall to agile models and a skilled team facilitator who is capable of bringing multiple resources together to create solutions.

Lisa Perdue
Manager of Professional Development




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As Manager of Professional Development, Lisa is responsible for coordinating the design and implementation of curricular solutions and evaluation models for LandOpt team members and licensees. Primarily working in collaboration with the Director of Success, Success Coaches, and the Manager of Product Development, Lisa ensures that solid processes are in place for all phases of new product development and implementation related to the education, training, and professional growth of LandOpt stakeholders.

Lisa received her teaching credentials from Millersville University of Pennsylvania. In addition to her tenure as a classroom teacher, she possesses extensive experience as an educational administrator and curriculum developer. She is well versed in standards alignment, best practices, and collaborative evaluation models that prioritize and value personal goal setting, and that use data and observational evidence to measure growth, achievement, and adherence to carefully selected industry standards.

Kristen Martin
Executive Office Manager




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As the Executive Office Manager, Kristen plans and organizes day-to-day activities as well as delivers customer service and general support to the LandOpt team guaranteeing the office runs smoothly. Along with communicating with existing and prospective Licensees, she assists with LandOpt's marketing efforts. Kristen's extensive experience in providing support to internal staff, attention to detail, and relationship building skills makes her a fit perfect for the position.

Kristen graduated from Pennsylvania State University with a bachelor's degree in Animal Sciences. After graduating and working as an assistant at an Emergency Veterinary hospital, she gained valuable customer service and administrative skills, in which she brought to LandOpt.

Alison Blobner
Director, Marketing & Sales




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As the Director of Marketing and Sales, Alison is directly responsible for adding new Licensees by both qualifying and educating landscape contractors on the benefits of the LandOpt Network. Her focus includes regional growth within our existing Licensee base, with an eye toward ultimately expanding the Network throughout the United States.

Alison's background includes regional sales experience and management responsibility for large, global organizations where she was tasked with generating new business and achieving targeted growth plans using a consultative sales approach. She was also responsible for the training and management of local and regional sales teams. A Pittsburgh native, Alison attended Robert Morris University.

George Fechter
Board Member


As an experienced business leader, George Fechter has witnessed over 30-years of success from contractors partnered with LINC and TEGG. These companies service the Electrical and HVAC industries and acted as the model for LandOpt.

George was proud to serve as Board Chair and Vice Chair respectively for those companies, but he was always interested in finding another market in need of moving from the cottage industry to a managed process.

After six months of investigation George met Dan Sterns, a registered landscape architect and Penn State Professor, who introduced him to Dan Eichenlaub, owner of a Pittsburgh based landscape contracting company. LandOpt was founded with the mission of empowering a select group of highly qualified, regionally-based landscape contractors with a powerful portfolio of business systems to dramatically improve their growth, profitability and productivity.

Dan Stearns
Board Member



Dan Stearns has dedicated his professional career to enhancement of the exterior environment through quality landscape design, construction, and stewardship. As a registered landscape architect Dan has practiced in Pennsylvania, Massachusetts and North Carolina. Since 1989 he has focused on elevating the level of professionalism in the landscape industry, as a Professor at Penn State University, educating and preparing students to be productive and creative leaders in the Green Industry.

Dan’s participation in the founding of LandOpt was an opportunity to continue his service to the industry, by providing contractors the necessary tools to grow their business and increase profitability. Through the application of efficient business and operation systems licensee companies are better positioned to compete and prosper. It is Dan’s view that professional, well-informed contractors create a healthier exterior environment that is both functional and aesthetically appealing.

Dan Eichenlaub
Board Chair



As the owner of a successful landscape contracting company for over 30-years, Dan Eichenlaub has experienced first-hand the growing pains of the Green Industry. Being involved in state and national trade associations has given Dan a unique perspective.

As landscape contractors seek to grow their businesses, he noticed that solutions are not readily available. There is tremendous potential for sales growth and profitability to companies that have the best systems. His participation in founding LandOpt was to provide the opportunity to make a significant leap in systems improvement and integration that he had sought over the years.

Now, licensee companies partnered with LandOpt are worth more, make more, and operate more smoothly with proven processes and systems. Dan’s involvement in LandOpt as Board Chair and licensee has helped him achieve his business goals and build a legacy.

Paul Mills
Board Member




As the Owner of Air Experts Heating and Cooling, with two locations in Raleigh and Myrtle Beach, North Carolina, Paul Mills has the unique experience and background to advise LandOpt as a Board Member.

Before purchasing Air Experts in April of 2009, Paul was General Manager for Service Experts in Raleigh for many years. Before he was promoted to General Manager, Paul spent several years as the Sales and Marketing Manager for that company, where he successfully positioned Service Experts, Inc. as the leader for HVAC services in that region.

Paul joined the LandOpt board during the first quarter of 2010 and his insight into service based businesses has consistently counseled LandOpt toward the path of sustainable growth and long-term success.

Dan Shirey
Board Member




President of Vulcan Heating and Air Conditioning Services in Birmingham, AL since 2002, Dan Shirey understands the common obstacles facing a sole proprietorship and has dedicated his career to helping small business owners and managers to mitigate these barriers and plan for growth.

Dan joined the LandOpt Board of Directors in 2017 with the goal of bringing the tools, trends, and best practices successfully implemented in the HVAC industry to the green industry. With a specialized focus on the design and implementation of operating systems and extensive expertise in and experience with organic and acquisitive growth, Dan works alongside the LandOpt team to help Licensee firms enhance, market, and promote their unique product and service solutions and position their businesses as leaders in their respective regions and the overall marketplace.

The LandOpt Board of Directors

    Dan Eichenlaub

    Board Chair

    George Fechter

    Board Member

    Dan Stearns

    Board Member

    Paul Mills

    Board Member

    Dan Shirey

    Board Member

    Want to grow with us?

    LandOpt is always looking for talented individuals who share our vision and goals. If you’re interested in a career with LandOpt or with a contractor who is Powered by LandOpt, we’d like to hear from you. Our current opportunities are listed below.

    Current Openings: